"There was a time when shaving with a straight razor was a cherished ritual. But the popularization of the safety razor during World War I and its successor, the multi-blade razor, drove the straight razor to the margins of the grooming universe. That is, until recently. The Portland Razor Company set out to restore the shaving process to its former glory, and observing the lengthy waiting list for their perfectly crafted collection of razors, it’s clear that they are doing just that."
So reads the latest addition to the Lincoln Now website, an article called "Cutting Edge Craftsmanship." The piece tells the story of Alex Pletcher, Scott Miyako, and their business, the Portland Razor Company. The full text is embedded above for your convenience.
Lincoln knows great craftsmanship. So if you're in the market for a new car, come out to Rountree Lincoln at 8770 Business Park Drive in Shreveport and take a new model for a test drive.